Purpose Statement
"Empower small coffee farmers and reduce environmental impact through sustainable practices and fair trade."
92%
78%
85%
Purpose Strength
Strong Ethical Foundation
Your focus on fair trade resonates with conscious consumers
Environmental Commitment
Sustainability focus aligns with growing market trends
Consider Local Impact
Add community engagement to strengthen purpose
Purpose Map
Actionable Goals
Source 100% fair-trade beans
Use compostable packaging
Reduce carbon footprint by 30%
Support 50 small-scale farmers
Market Alignment Insights
Eco-Friendly Products
↑ 42%Rising demand for sustainable packaging and products
Fair Trade Coffee
↑ 28%Growing consumer awareness of ethical sourcing
Direct-to-Consumer
↑ 35%Shift toward subscription-based coffee services